About

Tango League Toronto has offered adidas an outlet to connect with players who rule the streets. A small sided showcase of the game, it has taken over city after city. In Toronto, football is huge. 

#heretocreate
Creative Brief

adidas contacted me to create 16 custom logos and 16 kits for the teams partaking in Tango League Toronto. I was also tasked with creating customized t-shirts that each guest would take home. I was given complete creative freedom in terms of color, imagery and product.


Strategy

The strategy was to create 16 team identities that gave a nod to popular Toronto burroughs. 
Identity Concepts

the kits utilized adidas new teamware (condivo model) paired with team-specific color palettes to ensure that there were no two teams that were the same.



Client: adidas canada
Location: Toronto, ON
Industry: Sports and Leisure
Status: Completed